This is the lighting we have used from two different angles. We wanted to create some shadow on the face but not too much that the shot looked dark and mysterious. However I think that having some shadow makes the shot more interesting.
Feedback from our pitch Whilst presenting our pitch we showed the fact that we were not sure whether we wanted to stick to one costume during our video or switch costumes to relate to the music video by Beck. We decided to create a small amount of questions for our audience to answer to gather some very helpful feedback and see what others thought of our ideas and which they thought would be more effective. The questions we asked were; 1) Which idea do you prefer, the one with all the costume changes or the one with only one costume change, why? 2) Do you feel our song would fit in with the style of our music video? 3) Can you recommend any more locations that would fit in with our video? We decided to ask these questions as they seemed to be the most helpful and important. When receiving our feedback it was clear that almost everyone preferred our idea where there is only one costume within the video. The reasons that have been given for this are that it will cause less confusion and that it will fit in with the star image. Out of the eight lots of feedback we received, one person said we should have the costume changes and another person suggested that we had two costume changes. Due to this we have decided to only have one costume within the video that is our star wearing the suit throughout our video. The fact that they are wearing a suit will still contrast with the surroundings but will make a lot more sense. Everyone also agreed that our song fitted in well with the style of music video, and the only other locations people suggested were supermarkets and shopping centres. How we plan to reach our fans We plan to use conventions that will attract our target audience, which are mostly teenagers. We feel that the song we have picked is similar to the style of songs that are currently very popular within the music industry, relating to artists such as James Blake and his style. We plan to make our advert and digipak appeal to teenagers due the style of them and our Star Image.
Eminem is an american rapper, songwriter, record producer and actor, starring in his own film based on his own life, 8 Mile.
He has had around 9 successful albums with his most successful album being 'Marshall Mathers LP' selling 27million copies worldwide, starring songs such as 'Stan ft. Dido' and 'The Way I Am'.
Eminem - Stan ft. Dido
Selling 805k singles just in the UK
His early star image was very humorous however he also had a lot of more emotional songs.
Most of Eminem's songs are about his childhood and his upbringing. He never had a great mother to depend on and his father was never around for him. This is mostly what he raps about in his songs, and all the tough times he has been through. He also has a lot of songs in which he talks about his child 'Hailie' who he cares for and her mother 'Kim' who he raps about in a very negative way.
Although he talks about such sensitive topics in some of his songs he also has a lot of humorous and comical songs.
This is Eminem's song 'Kim' where he talks about her in a very negative and mocking way.
Although Eminem raps about a lot of negative and emotional things he also has a lot of parody videos throughout his career. A lot of these videos include dressing up as certain people and characters and being particularly offensive which is another thing he is known for. He doesn't care what anybody thinks and isn't afraid of mocking and offending people, which is also why some people have such a negative view on him and why he is not praised by a lot of people.
Both of these images are from the song 'Without Me', released in 2002. It is obvious that in one of his images he is mocking the death of Elvis. He knows that he will be potentially offending people however due to his care-free personality it doesn't bother him.
In this image he is mocking the relationship between him and his mother. He has dressed up as his mother, showing that he doesn't care about embarrassing himself or having people laugh at him. He has also got someone to dress up as him rather than him playing himself and have someone dress up as his mother to make the situation more funny and offensive.
His more well known video which is a parody is 'We Made You', which was released in 2009, where he mocks many well known celebrities along the lines of Jessica Simpson, Lindsay Lohan, Elvis and Amy Winehouse.
His physical image
He is very well known for his bleached hair and his very hip-hop/rap style. He is very famous for being a very successful white rapper due to the fact that most rappers in the music industry are black. He was the first white rapper to be so successful and well known, he also raps about this in his songs and how people thought he would not be successful due to his skin colour. He is also known as 'Slim Shady' in his earlier days which is when his bleached hair was iconic to his image.
This eminem in his very early days when he was just becoming successful. This pictures sums up what he is known for such as the blonde hair the care-free personality, due to him sticking up his middle fingers.
Eminem was most famous in the 2000's until around 2010, however he had a four year writers block due to his addiction and prescription on sleeping medication. This resulted in not releasing an album since 'Encore' released in 2004, until his album 'Relapse' was released in 2009. His star image began to change more since this album, and due to him being away from the music industry so long his album 'Relapse' which talks about his struggle with drugs, reached number one in the US Billboard 200 Charts. He then released an album a year after named 'Recovery' in 2010, showing that he is dealing with his issues. During his came back in 2009, he also changed his iconic blonde hair, potentially showing signs of growing up. His songs also became more meaningful and emotive however his song 'We Made You' shows that he has not ditched the humours and parody side of his songs.
This is Eminem's song 'Beautiful' which starred on his album 'Relapse'. It is showing how his star image has changed and he has made it very meaningful and emotional.
I have added the link to our song so that it is clear to see how the story and song will match up together.
For the beginning of our video we are going through the stages of waking up in the morning and our star putting on a suit - leaving our audience to question why he is getting dressed so formally. We are also planning to apply rhythmic editing during this part of the video as there is a great potential for rhythmic editing due to beginning of the song.
When researching music magazines, the main genres there are seem to mostly be rock or hip hop magazines. Due to this I have decided to look at these two genres of magazine in particular and compare both styles of magazine adverts due to the genres being very different. Rock Magazines
Kerrang magazines mostly all have a similar style due to the ranges of colours such as lots of use of yellows, reds, blacks and whites. They also both have the star image right in the centre of the magazine so that your attention is drawn to them and know what the basis of the magazine is about. The title of the magazine is also hidden behind the star images head on both magazines, this is because most people who are interested in the magazine will know it primarily due to the style of the magazine. This also helps to show the star image more as well. The use of font is also very similar as well, due to the same 'KERRANG' logo at the top of the magazine and the titles and other fonts around the edge of the magazines are also the same as well.
The main style of the magazine is that our focus is the star in the centre of the magazine and the rest of the information creates a sort of border around them so that we are not distracted from the star in the centre of the magazine.
After analysing other rock magazines it is clear that they all have similar conventions such as the colours of the blacks, reds, yellows and whites. The star is also in the middle again.
Hip Hop/R'N'B Magazines
Just like the Kerrang magazine these Vibe magazines all have similar covers, however the Kerrang magazines meet the conventions related to the rock genre and the Vibe magazines meet the R'N'B genre. Each star is very stylised and the voyeurism is strongly used within most of the covers, such as Trey Songz in the middle having his top off. He is made to look 'sexy' by the facial expressions he's pulling and he is made to look like he has just gotten out the shower. Beyonce is also made to look very attractive due to her low cut top and her body language. They all have the same colour scheme such as red, white and black. These magazines are all about the star image and do not have much information around the side of the star so that we are not distracted from the star in the middle. These magazines also have the star covering the title of the magazine, this is because people will mostly recognise this magazine due to the generic style of the magazine. Our Chosen Magazine The magazine we have chosen to look at is 'The Clash' it is not a specific genre of magazine but we feel that the artist 'James Blake' relates to our genre of song and he was on one of the covers to 'The Clash' magazine.
Eminem
Eminem was most famous in the 2000's until around 2010, however he had a four year writers block due to his addiction and prescription on sleeping medication. This resulted in not releasing an album since 'Encore' released in 2004, until his album 'Relapse' was released in 2009. His star image began to change more since this album, and due to him being away from the music industry so long his album 'Relapse' which talks about his struggle with drugs, reached number one in the US Billboard 200 Charts. He then released an album a year after named 'Recovery' in 2010, showing that he is dealing with his issues. During his came back in 2009, he also changed his iconic blonde hair, potentially showing signs of growing up. His songs also became more meaningful and emotive however his song 'We Made You' shows that he has not ditched the humours and parody side of his songs. 
